Most bank visitors spend at least some time waiting around – either in pre-arranged areas, the teller line, or even at the teller window itself. Large and small, more banks throughout the world are turning to digital signage to help connect with customers while they wait.
According to a 2007 consumer awareness survey, digital signage draws more attention than other common communications mediums. More adults (63%) said digital signage catches their attention than any form of media, including billboards, magazines, internet and mobile phone advertising, television, newspapers, and radio A clear majority of adults (53%) said digital signage was the most interesting way to receive information More than half of the critical 18-24 year-old demographic reported being more inclined to make a purchase after seeing advertisements on digital signage
Digital signage substitutes the cost and inconvenience of traditional marketing materials like banners and poster boards for an impressive-looking display that uses less space and can cycle through many messages at once.