Hotels offer one of the best opportunities to maximize the full potential of digital signage. Given the sheer amount of underutilized physical space within most hotels, along with their basic function as a transition point for visitors to a city or town, digital signage provides these establishments with a unique and creative way to boost revenues and reach more of their guests.
Digital signage can be placed in the lobby or hallways to direct guests to conference room locations, list restaurant hours, display special room promotions and incentive/frequent traveler program information. Value-added content may include promotions of hotel dining menus and specials, ads from local, partner businesses, weather, news and community events.
The combination of high quality, comparatively low prices, and the opportunity to access new sources of profit will insure that digital signage becomes a worthy investment. Large hotel chains and smaller boutiques alike can benefit significantly from utilizing these crystal clear, user-friendly screens on even a limited scale.
Menus make room service sound appealing, but in-room digital signage adds a visual component that is even harder to resist. Add pictures to room service menus and combine them with promotional information and fun facts about your city or town to create a compelling display that will blend into your hotel rooms.
Hotels are the central gathering location for hundreds – if not thousands – of visiting consumers who will spend their money at the businesses that can get their attention first. Hotel digital signage is an advertising opportunity for these businesses, and a moneymaking opportunity for hotels that utilize it. Using an intuitive, easy-to-use software and content management system, hotels can deliver value-added promotions, partner advertising and announcements throughout their facilities.