Get the Most out of Your Marketing
Retailers know that the best place to connect with their customers is in the store, where most purchase decisions are made. Point-of-Purchase Marketing is the most efficient way to get your products out the door, and digital signage is the most effective way to reach your customers while they’re shopping.
Point-of-Purchase Signage Marketing is the Future
Point-of-Purchase Messaging and communication platforms enable you to deliver targeted messages to customers at key points during their visit to your store. Ranging from a simple slide-show of products and services to a comprehensively choreographed, targetted, video showcase of products. Retail Stores, Supermarkets and shopping malls are already leveraging the the promise of advanced in-store communication tools like dynamic digital signage – Large, flat panel, LCD and plasma screens are everywhere and they work!
Signage Systems in Malls, Retail stores, Supermarkets:
Promote new products, special offers, and sales using in-store screens
Showcase product demonstrations and testimonials
Educate and Inform customers about loyalty programs (ideal for supermarkets and grocers)
Easy networkability from one central location – particularly ideal for a business with multiple stores
Deliver ads from suppliers or third-party advertisers on digital retail signage
Show maps or directions of your store or mall near the entrance or lobby area
Increase foot-traffic by installing store window displays(ideal for convenience stores)
Broadcast training videos, safety tips, and messages from management
Quickly earn your investment back – and more:
It may only take weeks for your new display boards to pay for themselves through increased sales alone
Supplement your retail income by selling ad space on digital signage – regular ads can be physically cumbersome and intrusive to the customer, but ads on digital signage are easier to produce and will blend in better with your display content
Use your increased ad and retail space to partner more effectively with your suppliers
Helps make the most of existing information about your products – pictures, video, web content – by providing a platform to help get that information out to more people
New technologies and analytics make targeting likely buyers easier than ever before – take full advantage by making sure your promotional infrastructure is up to the task.Banners and other paper-based advertisements are cumbersome, cost money to print, and can look old and stale. As media changes and your customers’ expectations with it, integrate information more easily and more effectively:
Loop advertisements for multiple products on one screen – or just highlight your top sellers
Vary your content – mix pictures, video demonstrations, and customer reviews in a comprehensive slide show
Turn passers-by into likely customers by installing window displays that better showcase your inventory
Take Advantage of Great Value and Easy Configuration
If you run a large company, you know how difficult it can be to streamline information across multiple offices that might span the entire country. Digital signage systems don’t just look great – they also offer the benefits of communicating one message to multiple screens at once, in multiple locations at once.
Control the information on your display boards from one central account – no need for additional computers or servers
Easy updates allow for flexible content and maximum exposure
HD picture quality will give your information more flair and your message more credibility
Promote new products, special offers, and sales using in-store screens
Show product demonstrations and testimonials
Educate customers about loyalty programs (ideal for supermarkets and grocers)
Display emergency alert messages
Broadcast training videos, safety tips, and messages from management
Let shoppers respond to promotions using their mobile phones (requires a third-party text messaging/SMS service)
Draw customers through the door by placing a display in your store window (ideal for convenience stores)
Show maps of your store or mall near the entrance or lobby area
Deliver ads from suppliers or third-party advertisers on digital retail signage
Reduce perceived waiting times by combining live TV with other engaging content
Encourage shoppers to sign up for private-label and co-branded store credit cards
Do all of this at an affordable price — with a no-risk free trial!
